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BizReport : Mobile Marketing : July 22, 2013

Arkadium offers HTML 5 gaming environment

Game developers, check this one out. Arkadium has released an HTML 5 based gaming platform for casual gaming. Arkadium has one of the largest libraries of casual games. The platform is set up to allow all brands access to HTML 5 based games, to extend their footprint across platforms.

by Kristina Knight

"Hundreds of millions of people are playing games on a wide range of platforms and devices and we want each gaming experience, no matter where it's happening, to provide an engaging and powerful extension of our partners' brand," said Neal Sinno, SVP of Casual and Mobile, Arkadium. "The addition of HTML5 games to the Arena makes this a reality, and it's this care given to creating amazing and consistent gaming experiences--across platforms--that is a huge value to all of our exciting new partners."

By 2014 eMarketer's data suggests there will be more than 141 million mobile gamers, with mobile game traffic surpassing online game traffic by the end of 2014 as well. What demographics are playing these games? Surprisingly enough, young boys are only a small portion of the total number.

New data out from Pixwoo suggests the average UK gamer is female and around age 35, earning at least $35,000 each year. Meanwhile data out from the Entertainment Software Association finds similar demographics in the US - average gamers are now women over the age of 18. Other data points on the new breed of gamer - they have kids, own at least 18 games and at least 2 consoles and have friends in the game community.

This data only underlines the importance of gaming - and game advertising - for brands as we move forward into our increasingly mobile world. Mobile allows gamers to play from any location and at any time, which gives advertisers and brands additional opportunities to engage and convert new customers.

Image via Shutterstock

Tags: app advertising, Arkadium, game advertising, gaming trends, html 5, online gaming

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