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BizReport : Social Marketing : July 02, 2013

Are SMBs up to speed on social?

Small businesses are among the first to try new, cost-effective platforms. Over the past two years there has been a significant uptick in the number of branded social profiles on Facebook, Twitter and LinkedIn, but new data out from Constant Contact indicates these small businesses may not be making the most out of social marketing.

by Kristina Knight

This week Constant Contact is reporting that many small businesses are eagerly looking for ways to engage new customers, but many may not be using the social space to their fullest advantage. According to some reports up to 80% of Americans are now using Facebook, but the data from Constant Contact finds more than half (54.9%) of SMBs spend fewer than 4 hours per week on social media.

The delay could be because SMBs aren't sure how best to engage through the social space. According to the data:

• 75% of SMBs lose sleep because they are worried about gaining to customers
• 64% report they want to 'take better advantage' of technology
• 66% say 'keeping up with technology' is a challenge

Meanwhile, LinkedIn is reporting they're surpassed the 3 million page mark for companies; businesses from around the globe and from all major industries are now putting themselves into the business social network to showcase their offerings. Over the past year a half-million pages were added to the network. Other interesting findings from LinkedIn:

• There are 1.275 million product/service pages on LinkedIn
• Nearly 500 pages refer to Ninjas, Pirates or Samurai, in an attempt to engage
• Company interviews and insider info get the most attention on LinkedIn, following by career opportunities
• LinkedIn users are also likely to engage with tips and best practices

Image via Shutterstock

Tags: Constant Contact, LinkedIn, small business, SMB trends, social marketing, social marketing trends

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