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BizReport : Internet : June 28, 2013


EU discovers large gap between advertised and actual broadband speeds

European consumers are not getting the broadband download speeds they are paying for, according to a new study by the European Commission, receiving only three-quarters of advertised speeds.

by Helen Leggatt

On average, Europeans receive only 74% of the advertised download speed they have paid for, according to a recent European Commission study on fixed broadband performance.

Over 10,000 households across Europe were studied and the average speed noted was 19.7Mbps, despite most providers advertising far higher expectations. Cable broadband providers were the best performing, achieving 91.4% of advertised speeds, followed by fiber providers with 84.4%.

However, xDSL connections achieved just 63.3% of advertised speeds.

"This is the first time the difference between advertised and actual broadband speeds is confirmed by comparable and reliable data from all EU Member States," said European Commission Vice President Neelie Kroes. "Consumers need more of this sort of data to help make informed choices, so we will repeat the exercise. And we take these first results as further proof of the need for a real connected single market."

Upload speeds were found to be closers to those advertised, found the study. Average upload speed across Europe was 6.20Mbps, or 88% of those advertised.

Results are based on peak time performance, which is defined as weekdays 7:00pm to 11:00pm (inclusive).






Image via Shutterstock

Tags: download speeds, Europe, Internet, Internet provider








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