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BizReport : Ecommerce archives : May 07, 2013

Icreon: How optimization can push revenue

Website optimization is not a new concept for brands and marketers but with the abundance of new tech gadgets, it is more important than ever. And SEO options aren't the only kind of optimization brands need to be aware of: they also need to consider optimizing for devices.

by Kristina Knight

Kristina: How can optimizing your website help to increase inbound leads?

Himanshu Sareen, Founder and CEO, Icreon Tech: The proliferation of tablets, smartphones and PCs has made optimizing a website for device-type crucial. A first step would be ensuring consistent experience across devices utilizing a technique such as responsive web design, which allows for consistent presentation of your website on smartphones, tablets and PCs.

Secondly, understanding the buying funnel is critical for increasing lead throughput. Traditionally, it involves taking users on a journey by creating interest in your goods or services, informing them about your value proposition, and effectively allowing the user to convert through purchase.

Kristina: What is the first step in the process of mapping out a plan for optimization?

Himanshu: Creating a sitemap and understanding the content you need to influence potential leads is crucial. By analyzing the layout of your site and the placement of content, you'll better create an engaging story that leads to the point of sale or call to action by effectively walking a user through your value proposition.

Kristina: What are the most common issues you solve when optimizing a business website to increase inbound leads?

Himanshu: Businesses often struggle with defining a clear and effective call to action. Whether it's a contact form, newsletter signup, or purchase button, you need to clearly lead a user into conversion. I've seen multiple times where websites will require users to add unnecessary information or click on multiple extraneous options before they can convert.

More from Icreon tomorrow, including tips for implementing website optimization.

Tags: device optimization, Iceron Tech, small business tips, website optimization

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