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BizReport : Ecommerce archives : April 08, 2013

U.S. challenging market for U.K. retailers to crack

The U.S. market is where British retailers want to be, but new research from Barclays Bank reveals it is the hardest to crack, despite the growth of online channels.

by Helen Leggatt

TopShop did it, but many British retailers are finding expansion across the Atlantic a challenge.

A survey by Barclays Bank, conducted by analysts Conlumino, found that while the U.S. is a top choice for growth, 46% of British retailers say it is "the hardest market in which to achieve commercial success".

"On the surface the USA would appear to be an easy market in which to secure a foothold but its sheer scale means achieving commercial success across the whole country is an incredible feat," said Richard Lowe, head of retail and wholesale at Barclays Bank.

China was cited as the second most-difficult market to crack (33%) and Asia as a whole was third with 19% of retailers citing having had difficulties.

Of course, the Internet has removed many barriers for retailers looking to expand overseas, and it is the preferred retail channel of 33% of retailers rising to 52% among those retailers who had already gone abroad. Just 6% of British retailers planned to open physical stores.

Image via Shutterstock

Tags: business expansion, e-commerce, marketing, retail industry, retail trends, U.K., U.S.

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