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BizReport : Social Marketing : April 15, 2013


Twitter use migrating to mobile

It's quick and it's social, so it's little surprise that Twitter users are ditching the desktop and migrating to mobile to Tweet.

by Helen Leggatt

A new report, "Social Network Profile: Who Uses Twitter", from Strategy Analytics reveals that Twitter users are increasingly using the social platform from mobile devices.

The survey of 6,500 people from the U.S. and Europe found that the number of people using Twitter from a desktop decreased substantially over an eight month period from 77% to 64%. At the same time, the number of people using Twitter from a mobile device, either a tablet or smartphone, rose from 56% to 71%.

The number who used a mobile phone for Tweeting rose from 53% to 64% and the number who used a tablet rose from 9% to 18%.

"The immediacy of Twitter communications requires devices which are close to hand at every waking moment," said David Mercer , VP, Digital Consumer Practice. "By definition this suggests mobile phones and tablets should be preferred devices for Tweeting and the survey evidence points clearly in this direction."

Among the countries surveyed, Twitter usage was found to be highest in the U.K., with 21% of users using the platform at least one a week. Earlier this year, Twitter boasted that 80% of Twitter users in the U.K. log on via a mobile device. Following the U.K. is the U.S. (18%), Italy (14%), and France (9%).






Image via Shutterstock

Tags: consumer preferences, Europe, mobile, social media, social network, survey, U.S.








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