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BizReport : Blogs & Content archives : April 17, 2013

Platform upgrade IDs game breakthroughs, offers rewards

Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games.

by Kristina Knight

Called Breakthrough Moments (BTMs), the platform identifies when a gamer reaches a certain point in a game - a breakthrough moment - and that moment is then rewarded, through MediaBrix's new Rewards product.

Why is this type of ad/reward scenario important? According to a recent MediaBrix study Facebook users spend about half their social network time using Facebook apps or playing games; about 250 million Facebook users are playing social games, and with the mobile explosion, even more gamers are logging on from tablets and smartphones to play.

"We have always believed in delivering meaningful advertising experiences that engage users and add to the experience during gameplay and we're excited to add Rewards to our product suite," said Ari Brandt, CEO and co-founder, MediaBrix. "With the upgrade to the platform we already deliver more than 500 million Breakthrough Moments each month. We look forward to seeing this number grow exponentially to provide more options and opportunities to deliver these moments for the world's greatest brands."

Here's a breakdown of the ad units:

• Flex is a brand-response ad unit served when a gamer reaches a significant point in their game
• Views offers a value exchange video ad during 'moments of rescue' while gaming
• Fusion is a scalable integration that gives the advertiser the ability to create breakthrough moments to engage gamers
• Rewards is an engagement unit that offers a reward to a gamer who reaches a certain point in a social game

Link To:
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Image via Shutterstock

Tags: game rewards, gaming trends, in game advertising, MediaBrix, online gaming, social gaming

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