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BizReport : Ecommerce archives : April 08, 2013

Janrain: Facebook winning with social login

More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use their Facebook login as their shopping identification.

by Kristina Knight

Although the majority of social login users are choosing Facebook, according to Janrain, it's interesting to note that nearly every social network is represented - and that Google + shows strong growth. For Q1 Google + logins represented 34% of the market; the remainder of logins were split between Yahoo, Twitter and several smaller social networks.

Why choose social login?

"Social login shortens the registration process to a single click and gives you instant permission-based access to rich demographic, psychographic and social graph data on your users. This social profile data can be leveraged for content personalization or product recommendations and more tailored segmentation and targeting," was written in the report. "Your social login and sharing solution should allow you to easily connect to all the social networks by writing once to a single API. By cutting deployment times from weeks or months to a couple days, you can focus on your core competency while trusting that the social and user management tools on your site just work."

Meanwhile, new data out from comScore shows that women are spending significantly more time online than men in many developed countries. In the US, women spend about 42 hours per month online while Candian and UK women spend just over 41 hours online.

Image via Shutterstock

Tags: comScore, Facebook, Janrain, social commerce, social login, social shopping

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