Boost email CTRs with social sharing buttons
Do you enable your email recipients to share your email messages? Some savvy email marketers do, around 29.6%, and their numbers are rising – up 61% in the last year.
Almost all (99%) emails with social sharing buttons include a Facebook share link, and the use of the Twitter share button has doubled to 90% of emails. Incidents of LinkedIn share links rose significantly, up from 8.5% last year to 68.1% today.
While last year’s GetResponse results showed that half of email marketers included just one social sharing link, and just 7.5% used three or more, this year’s results are markedly different with more than three-quarters (76%) using at least three links, 15% using 2 and just 11% using just one.
There’s good reason for enabling the sharing of email. According to the study from GetResponse, emails that include social sharing buttons have click-through rates 158% higher than those without (6.2% vs. 2.4%).