Boost email CTRs with social sharing buttons

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Social+Email_Infographic-small.jpgDo you enable your email recipients to share your email messages? Some savvy email marketers do, around 29.6%, and their numbers are rising – up 61% in the last year.

Almost all (99%) emails with social sharing buttons include a Facebook share link, and the use of the Twitter share button has doubled to 90% of emails. Incidents of LinkedIn share links rose significantly, up from 8.5% last year to 68.1% today.

While last year’s GetResponse results showed that half of email marketers included just one social sharing link, and just 7.5% used three or more, this year’s results are markedly different with more than three-quarters (76%) using at least three links, 15% using 2 and just 11% using just one.

There’s good reason for enabling the sharing of email. According to the study from GetResponse, emails that include social sharing buttons have click-through rates 158% higher than those without (6.2% vs. 2.4%).

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.