70% of mobile searches lead to consumer action

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New research from iAcquire and SurveyMonkey found that 4 in 10 consumers will ignore websites that don’t render correctly on a small screen. Despite the rise of mobile, many companies are yet to realize the importance of mobile-optimization to their marketing campaigns.

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According to the research, part two of a three-part series on consumer behavior by iAcquire and SurveyMonkey, mobile search works, and it works well. A whopping 70% of mobile searches were found to lead to action on a website within just 1 hour of the search.

However, while mobile search may be an successful driver of traffic to a website, there’s a sure-fire way to ensure failure, and that’s to operate a website that isn’t mobile-friendly.
The research found that 40% of mobile searchers will quickly move on to another website if the one they have found is unsuitable for use or viewing on their mobile device. And, considering a mobile searcher’s potential for action on that website it’s a great loss indeed.

It’s also important to note that it is smaller screens on which most mobile searchers will be viewing a website. While 40% use mobile search on a tablet, 60% are searching via a smartphone.



Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.