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BizReport : April 18, 2013 Archive

April 18, 2013 Archive

Mobile Marketing | April 18, 2013

Mobile social media engagement is not all about deals and discounts

Mobile video advertising company, Rhythm NewMedia, has published new figures that reveal that consumers are not always after a freebie or coupon when engaging with brands via social media. >>

Ecommerce archives | April 18, 2013

Report: Mobile commerce, search show strong growth

Look for more ad dollars to push into mobile search and retail, that as new data out from The Search Agency shows strong growth for each sector through Q1 2013. Their data shows that overall ad spending for smartphones increased 68% Year over Year (YOY) while ad spending on tablets increasing more than 100%. >>

Mobile Marketing | April 18, 2013

Consumers continue shopping, checking in via mobile despite risks

The mobile space is fraught with opportunity for businesses - but also for fraudsters. And despite the risks associated with some mobile infrastructures, consumers continue turning to mobile because it is more convenient to them. >>

Mobile Marketing | April 18, 2013

Image recognition and augmented reality trigger larger share of mobile activations in U.S. magazines

In the two years to the end of 2012, the number of mobile activations in the Top 100 US magazines by circulation has risen significantly. QR codes continue to be the dominant format but image-based and augmented reality activations are on the rise. >>

Mobile Marketing | April 18, 2013

Sponge: Three-quarters of major U.K. retailers lack free in-store wi-fi

In the U.K., demand for free wi-fi is high and millions of people use the service in stores, cafes, restaurants and bars every week. However, according to a new survey from mobile marketing agency Sponge, three-quarters of the country's major retailers do not offer free wi-fi. >>

Ecommerce archives | April 18, 2013

Report: Shoppers cutting back as economy improves

The economy may be stronger in 2013 than it was in 2008, but don't tell consumers that. New data out from Deloitte indicates that shoppers are holding on to the frugal attitudes of 2008, even though the economic worries have eased. >>