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BizReport : April 15, 2013 Archive

April 15, 2013 Archive

Trends & Ideas archives | April 15, 2013

212% rise in mobile social ecommerce interaction

The role of mobile in the consumer review process has increased significantly over the last 18 months, according to new research from Econsultancy, further highlighting the need for brands and retailers to provide a seamless mobile experience. >>

Social Marketing | April 15, 2013

Twitter use migrating to mobile

It's quick and it's social, so it's little surprise that Twitter users are ditching the desktop and migrating to mobile to Tweet. >>

Ecommerce archives | April 15, 2013

Top 3 tips to improve cloud integrations

The cloud is making it simpler for businesses to expand through outside the building sales people, open cross country hubs or keep employee trainings up to date. Some small businesses have held back from the cloud because of costs and technological issues, but as one expert explains the cloud can be economically feasible even for the smallest business. >>

Mobile Marketing | April 15, 2013

Report: IM/chat users more engaged with ads

Mobile users are multi-taskers. Most businesses know that while watching television many mobile users are also checking social networks, texting or instant messaging with friends. New data from the Simmons Connect report, out from Experian Marketing Services also notes that these mulit-tasking mobile users are also more engaged with ads. >>

Social Marketing | April 15, 2013

Brands: Why you should examine your social media presence

The rewards of social media engagement can be huge for a business. But recently there have been some not-so-great-headlines from brands who may have 'overshared'. One expert offers advice on how brands can examine a social media presence to ensure they are connected but not oversharing. >>

Advertising archives | April 15, 2013

Consumers increasingly intolerant of bad ads

There are many things that can ruin a day - bad weather, bad hair, or just a bad mood. Apparently there's something else that can ruin a person's day - bad ads. >>