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BizReport : Advertising archives : March 11, 2013

New marketplace, new rewards platform offer new ways to engage

Two new releases in the online space - one for advertisers and the other to reward mobile consumers - should help boost engagement between brands and the general public.

by Kristina Knight

A new option for advertisers and media buyers is about to hit the online space. Later this month Martini Media will launch their Premium Programmatic Marketplace, or PPM, which will offer RTB and automated options as well as a rich media ads.

"Martini Media is the number one provider of affluent reach across the U.S. and U.K., and offers unique, actionable data insights around the coveted audience," said Skip Brand, CEO of Martini Media. "Our IAB Rising Stars, rich, mobile and tablet inventory have also proven to produce significantly stronger results for advertisers. When you couple that with strong partner demand to work with us through a self-serve, marketplace model, now was the perfect time to extend our platform to include a premium programmatic marketplace."

The PPM will launch March 31, 2013 and is a private platform for agencies, publishers and tech partners.

Meanwhile, Beintoo and OtherLevels have partnered to create a loyalty based platform which should help app developers and publishers create a deeper engagement level within their apps.

"As we create a new loyalty economy and currency at Beintoo, we've sought out a partner that can help us deliver the right messages to the right users at the right time. OtherLevels' expertise in A/B testing and retargeting is a critical component for us to strengthen engagement with our users, and create real value for our customers," said Beintoo CEO Antonio Tomarchio.

The gamification platform rewards app users for time spent on a website or with an app; those rewards can then be redeemed for real world offers.

Tags: advertising tools, Beintoo, Martini Media, mobile ads, mobile marketing, mobile rewards, online advertising

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