Jumptap: Look for more tablets to hit consumers’ hands

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According to Jumptap’s February MobileSTAT report Samsung is on its way to becoming the go-to Android device; their experts believe Samsung will account for nearly 60% of Android devices by year’s end. Other interesting findings include:

• Tablets will account for at least 29% of Jumptap network traffic by the end of 2013
• Feature phone share will close in on a 0% market share
• Apple’s iOS now accounts for 43% of mobile devices

Meanwhile, data just released from YP shows how hot the mobile space is becoming for advertisers. According to the YP, Q4 of 2013 saw more than $350 million in mobile ad revenue come in; overall 2012 ad revenue neared $1 billion for the company.

“Since launching in May of last year, we’ve aggressively leveraged our core business assets to accelerate our position as the digital leader in local search, media and advertising,” said David Krantz, CEO of YP. “In 2013, we expect mobile to continue to fuel our growth as we expand relationships with 50+ million consumers using YP digital products on a monthly basis and extend mobile reach across our Local Ad Network of over 300+ digital publishers.”

Karsten Weide, Program VP, Digital Media and Entertainment at IDC said, “For one, mobile advertising continues to grow rapidly. Last year the segment grew by more than 70 percent, and we think it will grow by another 60 percent this year. And also, with consumers checking for nearby information on the road, and with YP providing this data, they will see their business grow rapidly, too.”

YP reports that local businesses saw almost 100 million calls from consumers via a YP local search.



Kristina Knight is a freelance writer based in Ohio, United States. She began her career in radio and television broadcasting, focusing her energies on health and business reporting. After six years in the industry, Kristina branched out on her own. Since 2001, her articles have appeared in Family Delegate, Credit Union Business, FaithandValues.com and with Threshold Media.