How click to call can improve your business
Kristina: Tell me about the RingRevenue platform – how it works, why it’s important for mobile brands.
Jason Spievak, RingRevenue: We created the RingRevenue platform with the mission of building innovative technology that simplifies call marketing automation and drives more revenue for our customers. We partner directly with national and local brands, as well as publishing partners, agencies, and performance marketing networks. Our solution is for anyone that values phone calls, and wants more, higher quality calls. The platform provides 5 core benefits:
â— Clear attribution & powerful, real-time analytics
â— Integrated campaign management
â— Mobile optimization tools
â— Scalability – the power to increase volume with fewer resources
â— Increased marketing performance & distribution
Our platform provides the tools to set up, manage, and optimize mobile campaigns, including click-to-call, tracking traffic sources down to keyword, referral source and more.
Kristina: Click-to-Call is becoming a bigger part of mobile brands’ strategy. How important is it for brands to continue developing C-to-C options?
Jason: The most natural action to take on a mobile device is to place a call – users don’t have the patience to fill out a long lead form on a small device. Consumers want to speak with someone close by, and now. We know that brands want those valuable calls. Offline leads convert 1.5-2x higher than online leads and are the best type of lead for high ticket, consultative sales.
More from Jason and RingRevenue tomorrow, including his top 3 tips for improving click to call campaigns.
