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BizReport : February 20, 2013 Archive

February 20, 2013 Archive

Ecommerce archives | February 20, 2013

Report: Online travel spend pushing $100 billion

Travel is a hot topic around the globe, especially in the online space. According to data from comScore American consumers are spending much more of their travel cash online while travel-minded consumers in Europe are spending a lot of time searching the travel sites. >>

Advertising archives | February 20, 2013

Twitter mobile user stats will pique advertiser interest

Twitter has released stats that will brighten the day of many mobile marketers and advertisers. Not only is the micro-blogging platform's mobile audience more engaged than the average user, but they follow twice as many brands and have better ad recall. >>

Mobile Marketing | February 20, 2013

Mobile video views rose 30% between Q3 and Q4 2012

In their latest annual Video Monetization Report, FreeWheel reveals the significant rise in online videos watched via a mobile device. >>

Ecommerce archives | February 20, 2013

Valentine's Day shoppers sought out bargains, last minute hotel deals

A new survey, conducted the day before Valentine's Day, reveals loved-up shoppers were big on ideas but short on cash, with most hunting out bargains and mobile users waiting until the last minute to book a romantic night away. >>

Mobile Marketing | February 20, 2013

Study: 60% believe 'green' product claims are false

Green is still good, at least according to marketing departments, but according to new data most consumers don't believe brands green claims. In fact, the report finds that 60% believe such claims are false. Of those who do believe brands green packaging/marketing efforts only 40% are willing to pay more for the 'green'. >>

Research archives | February 20, 2013

Report: SMBs aren't ready for disaster

Natural disaster, that is. And that could be a bad thing with all the strange weather and weather patterns emerging around the globe. According to new data out from Alibaba about three-quarters of American small businesses aren't prepared for natural disasters; in addition most (84%) don't have natural disaster insurance. >>

Blogs & Content archives | February 20, 2013

3 Questions with Curata

Online content marketing platform Curata is changing the way some brands create and distribute their content. As more consumers move online, they're looking for content in the online space - and they aren't just looking for newspaper or magazine stories. >>

Research archives | February 20, 2013

Top 3 tips for better time management

Small businesses are strapped for time nearly as much as they are strapped for cash these days. One expert offers advice on how to better manage time and improve the bottom line. >>