More than 1 in 4 young mobile users scan QR codes

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More than 5,000 consumers were surveyed for the Pitney Bowes-commissioned “QR Code Use” survey. Across all respondents, 15% reported having used QR codes.

That figure rises to 27% among 18-34 year olds.

QR codes are popping up in all sorts of places – on product packaging, company fleet livery, billboards, in magazine advertising and even on clothes. At the same time, marketing campaigns have evolved to be more in tune with what consumers want from scanning a code.

On-the-go consumers have been conditioned to expect instant gratification, whether that means finding an address, a news article or a coupon for their favorite retailer. QR codes offer one of the best ways to instantly satisfy consumer wants and improve marketing campaign results at the same time.

A few months ago, mobile marketing and technology services firm Nellymoser found that QR codes in magazines deliver a better response rate than traditional forms of direct mail.

According to the Direct Marketing Association, typical response rates are 4.4% for direct mail (overall), 4.3% for catalogs and 3.4% for a direct mail letter. However Nellymoser’s study, conducted using their Companion App, found that average response rates from mobile action codes ranged from 4.5% to 5.9%.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.