Mobile accounted for 11% of ecommerce sales in 2012

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American consumers spent a healthy $25 billion via mobile transactions during 2012, an 81% rise on 2011. Along with social networking, gaming and emailing, shopping has become one of the top mobile device activities.

While $25 billion may sound a lot, it’s but a fraction of overall e-commerce sales in 2012 – 11% to be more precise.

As smartphone penetration increases and the retail sector catches up with the channel, coupled with the inevitable adoption of mobile payment technology, mobile’s share of e-commerce sales will continue to grow.

Experts expect mobile to account for 15% of e-commerce sales this year. By 2016 that figure is expected to reach 27%, or $87 billion, with shopping on tablets more prevalent than via smartphones.

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According to eMarketer, “This year, US consumers will spend $24 billion shopping on their tablets, and that figure will nearly double by 2015. M-commerce sales on smartphones are lower and will grow more slowly, reaching $13.44 billion this year and $24.32 billion by 2016. Purchases on other mobile devices, such as ereaders, will continue to make up a small but steady share of the m-commerce pie.”

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ABOUT THE AUTHOR

Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.