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BizReport : Social Marketing : January 31, 2013

Google+ outstrips Twitter, YouTube to become second largest social network

Sometimes it feels like the entire population of the Internet is on Facebook and Twitter. Not quite. In fact, while the reigning social platform is, of course, Zuckerberg's baby, Twitter comes in only in fourth place in terms of monthly active users.

by Helen Leggatt

globalwebindex logo.jpgRemember when Google+ was being talked about in terms of being an "also ran" and that, while Facebook was in the picture, it would never amount to anything?

Well, new figures from research company Global Web Index (GWI) now put Google+ high up the list in terms of monthly active users, just behind Facebook. The December 2012 study of Active Social Platform Usage shows Facebook with over half of global Internet users actively engaged on the network each month.

The big surprise, at least for some, is that Google+ has leapfrogged Twitter and YouTube. It now stands in second place with around 25% of global Internet users, or 343 million, compared with YouTube and Twitter's 20%.

However, Twitter was the fastest growing social platform, growing monthly active users 40% in the second half of 2012, to 288 million. In the same timeframe, Facebook grew 33.4% to 693.5 million active monthly users and Google+ grew 27.7% to 343 million.

Tags: monthly active users, social marketing, social network, social trends

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