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BizReport : Blogs & Content archives : November 02, 2012

Study: Consumers want 'useful' TV apps, websites

While a many consumers are watching video content through computers and mobile devices, a growing number are looking to connected television sets to go online, and stay connected to their favorite content. However, there are demands on this new space, as highlight but a new study from Frank N. Magid Associates and TVGuide.

by Kristina Knight

The research from Frank N. Magid and TVGuide shows the number one priority for TV-based apps and websites is usefulness (86%). High quality and trustworthy applications are also high on the list while features like 'entertaining' and 'expert' fall farther down on the wants list. As do features like 'established brand'. Users do want these kinds of apps to evolve with the space and be innovative, however.

Interestingly enough, being able to connect with other people through a television set wasn't as important. Less than half of respondents said they wanted to connect with other people through a TV-based app or website.

Meanwhile, a new report out from eMarketer underlines the importance of social features for video on the web and viewed through tablet devices. Q1 2011 saw just over 773 million socially shared video views but that number grew to more than 1.3 billion socially shared video views in Q1 2012.

Most socially-enabled videos are anchored through YouTube (150 million unique video viewers), but some come through Facebook (48 million unique video viewers). And, while most are anchored at YouTube, they're being shared through Facebook. The report shows just over 72% of videos are shared through the social network. Under 10% were shared through email, Twitter and URLs (each).

Tags: connected tv, eMarketer, Frank N. Magid, tv apps, TVGuide, video advertising, video trends

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