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BizReport : Search Marketing : October 08, 2012

More than 4 in 10 Google search queries are local

New data released by ad network Chitika reveals the massive rise of local search volumes across search engines.

by Helen Leggatt

chitika.png *SEE CORRECTION* When Chitika compared local search engines on Google, Yahoo and Bing they found a significant rise in the last two years.

Google's efforts to include local and map results have resulted in 43% of overall queries having local intent, up from just 23% two years ago.

Meanwhile, Yahoo and Bing now see 25% of overall queries with local intent.

Of course, mobile is the driving factor behind the rise.

According to Search Engine Land, "Chitika said that nearly three-quarters of Google's local queries are in fact coming from mobile". This doesn't come as a big surprise as Google is the default search engine for Android phones.

"Combined with Google's larger share of searches performed on the Web (measured at over 75% this past month) this edge in local search makes the search giant's traffic a must have for local businesses, particularly on the first page of results for important keywords or phrases," says Chitika on its Insights blog.

Tags: local business, local search, mobile marketing, mobile search, search marketing, search traffic

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