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BizReport : October 18, 2012 Archive

October 18, 2012 Archive

Ecommerce archives | October 18, 2012

Study: How email is engaging shopper groups

Nearly every household in America (97%) are now receiving email messages from retailers and brands. Most have opted in to receive messages about certain products or product categories. This is a good thing for retailers. A new study from Listrak and Harris Interactive shows how savvy merchants are making the most of email options. >>

Email Marketing | October 18, 2012

What the 2012 holiday season holds for email marketers

Email has been on an upswing throughout 2012. Overall, Responsys shows double-digit increases in retail email sends since the first of the year, and moving into the busy holiday shopping season email may become even more important in merchants engaging shoppers. >>

Blogs & Content archives | October 18, 2012

Tool offers SMB publishing option

Small business have a new option for content publishing. Out this week from Webcollage, the platform is set up to help small businesses create an syndicate content - including product information - to retailer websites. >>

Mobile Marketing | October 18, 2012

Placecast release links cards, alerts

Mobile marketers are getting another link to their customers. Placecast has released the patented Card-Linked ShopAlerts, a platform set up to send alerts to mobile devices when shoppers reach a geo-fenced area. Sound familiar? Here's the difference: the brand or store only pays for the sent alert when a customer makes a purchase at the store. >>



| October 18, 2012

Facebook reveals the viral spread of Offers

If the figures recently released by Facebook are correct, the vast majority of Facebook Offers are spread virally among Friends. >>

| October 18, 2012

Time spent 'using the Internet' falls to pre-2010 levels. Or has it?

Consumers are spending less time online today than they did in 2010, according to new figures released by Forrester Research. How can this be? >>