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BizReport : Social Marketing : September 25, 2012

LocalResponse: For social shoppers it's a Saturday thing

When it comes to shopping in the social space, Saturdays hold many shoppers' hearts. According to new data from LocalResponse the bulk of social shopping check-ins come on Saturdays (25%) at 2pm ET - at least for shoppers in the US.

by Kristina Knight

According to LocalResponse:

• Saturday is the most popular check-in day for social shoppers, followed by Friday and Sunday
• 38% of check-ins come from WalMart, 15% from Target
• Men are more likely to check-in (54% vs. 46%)
• Most choose to check-in via Foursquare - 78% of check-ins for the top 10 retailers

"Our first major data report on consumer check-ins provides unique insights into consumer behavior trends and preferences among shoppers who are increasingly more willing to broadcast their location and intent to purchase," said Kathy Leake, president and co-founder, LocalResponse. "We think this data will be a huge benefit for retailers in almost any industry so they can better market to their customers and understand consumer motivations as a way to increase conversions at checkout."

According to data from eMarketer nearly 1.5 billion people worldwide will be active on social networks, a 19% share of the population. By 2014 1.85 billion people are expected to be 'social'. Meanwhile data from comScore shows retail content is pushing mobile usage. Their research shows 4 of 5 US smartphone users accessed retail content via mobile; most of these were women.

This ties in with the check-in data because it is plausible that shoppers are checking in to physical stores while accessing online/mobile information on pricing, product details and availability.

Tags: comScore, eMarketer, LocalResponse, mobile commerce, mobile marketing, social commerce, social marketing, social shopping

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