Dislike of data-sharing drives over half of mobile users to ditch apps
A new study from the Pew Internet and American Life Project reveals that 54% of app users in the U.S. have decided against installing an app once they became aware of how much information they would need to share in order to use it.
Thirty percent had removed an app after finding out its data-sharing requirements.
The national survey of 2,254 U.S. adults found no difference in behavior between Android and Apple users with both equally likely to remove or not install an app for privacy reasons.
When asked about their personal data management on mobile devices it became evident that users are taking steps to protect their data. Just over 40% back up photos, contacts and other files in case their device is stolen, 32% clear their browser and search history and 19% turn off location-tracking features so businesses and other individuals can not track their whereabouts.
Earlier this year a study from think tank Future of Privacy Forum revealed that significantly more mobile app developers are now providing privacy policies for their apps and for how users’ data will be used.