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BizReport : Mobile Marketing : August 31, 2012

Rebtel: Men attaching to mobile at work

When it comes to working, a new report from Rebtel shows men are more likely than women to use mobiles exclusively for work. That isn't to say they don't use mobiles at home, rather than men are more likely than women to have a separate mobile device for work and home.

by Kristina Knight

Also of interest, the Rebtel research shows iPhone owners are more likely than Android owners to report owning their own business, women are more likely to have iPhones than men; of those using mobile exclusively for work, women were more likely to report iPhone as their device.

Other interesting findings include:

• 3 in 10 use 3rd party platforms for messaging, most use VoIP apps
• 56% of adults use social networking apps like Facebook, Pinterest or Twitter
• Half use voice options at least one hour per day for work

"Our first major communications report on how American workers use their mobile devices provides an interesting look at differences between men and women and the methods used by an increasingly mobile workforce," said Andreas Bernstrom, CEO of Rebtel.

Meanwhile, data from Millennial Media shows, on their network, that entertainment brands are pushing farther into mobile. According to the report 71% of mobile entertainment campaigns integrate mobile video as a post-click action while just over one-quarter use mCommerce

Other interesting findings include:

• Hispanic mobile users are 39% more likely to access mobile entertainment content than average
• Entertainment is the 3rd leading mobile ad vertical
• 55% of mobile campaign goals were promotion of an event - movie release, game release, etc

While workers, as in the Rebtel report, likely aren't accessing entertainment video at work, the fact that workers are so involved with mobile is an indicator those actions and involvements could carry over to home.

Tags: Millennial Media, mobile marketing, mobile trends, mobile usage trends, Rebtel

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