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BizReport : Ecommerce archives : August 01, 2012

80% of mothers in UK shop online every month

Eighty percent of mothers in the UK shop online for themselves and their children once or twice every month, reveals a new survey by flash sale website Casabu in association with Mumsnet, and almost half shop via smartphone.

by Helen Leggatt

casabu-logo.jpgBusy mothers are embracing technology to help them in their day to day lives. As well as using online communities for support and advice, they use the Internet and mobile to find the best deals, particularly during times when household budgets are challenged by the economy.

Flash sale website Casabu surveyed 1,000 mothers in the UK and found that 80% shop online every month, with 16% doing so once a week or more. They're putting a wide range of technology to good use - 94% shop online from a home desktop computer or laptop, 44% use a smartphone, 31% use a tablet computer and 26% shop from their work computer.

The vast majority use computer and mobile technology to ensure they're getting the best value for money. The survey found that 86% like to "feel they are getting a bargain" and 52% always compare prices when shopping online.

A quarter of mums surveyed (26%) said they had spent between $150 (£100) and $300 (£200) on items such as clothes, toys and books for their children during the past month, while a further 32% had spent between $78 (£50) and $150 (£99).

Recent research from Starcom MediaVest Group found that mothers find technology both helpful and distracting. Almost three-quarters (71%) found use of technology to be a way of spending time with the family while just over half (52%) said it was a distraction during family time.

Tags: e-commerce, household budget, m-commerce, mobile marketing, mom marketing, online shopping, price comparision, UK

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