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BizReport : August 7, 2012 Archive

August 7, 2012 Archive

Ecommerce archives | August 07, 2012

The benefits of showrooming

A lot has been said, negatively, about showrooming of late. First and foremost that it takes in-market consumers away from retailers and pushing them into another store. But some experts disagree, saying showrooming can benefit brands who are aware of the trend - and are willing to go a little farther for their customers. >>

Social Marketing | August 07, 2012

How active social media fans impact brands

Over the past week we've written about how fans are engaging with Olympic athletes and the games in general through social media. New data out from Wildfire may help brands quantify just how the interest of these social media fans - even fans of brands, not athletes - can impact business. >>

Research archives | August 07, 2012

Report: Pack the car, we're vacationing

Move over stay-cations, Americans are putting a little extra spending cash into vacation for the first time in several years, and they are actually leaving town. New data from comScore and Bizo finds a number of professionals are looking into planes, trains and automobiles for summer vacation. Who's going where? >>