SumAll reveals online shopping habits during summer slump

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logo_sumall.pngThe summer months bring with them a slump in online sales. Consumers spend more time with their families, outdoors, on vacation or otherwise distracted from their computers and mobile devices.

But, consumers aren’t completely avoiding online retail therapy and the information SumAll has gleaned from analyzing data from over 3,000 of their merchants sheds light on their altered habits.

SumAll reports that July is the month when shoppers are least active online. It is the slowest month for online sales, when gross sales fall 30% from the high of December. Meanwhile, August sees average order sizes at their lowest of the year.

When looking at online shopper behavior by day of the week, Monday was found to be the day when big ticket items were most likely to be purchased, perhaps a way to fend off the Monday blues. Friday is when cheaper purchases are made, Wednesday sees the highest revenues generated and unit sales are 52% higher on Friday than Saturday.

The changes in consumer behavior during the summer months were observed across all business types and not limited to seasonal businesses.



Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.