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BizReport : Ecommerce archives : July 30, 2012

Report: .CO domains holding value

After two years it seems the .CO domains are holding value for businesses. New data from Sedo finds the value of sales across the .CO domains is just over $1.5 million and are the 9th more frequently sold Top Level Domain (TLD) at Sedo (2011).

by Kristina Knight

"The numbers say it all," said Juan Diego Calle, the CEO of .CO Internet. "Sedos report confirms that in just two short years, the .CO domain has become a major force to be reckoned with on the global domain market. It's exciting to imagine how these numbers will grow in the next five to ten years as the .CO TLD becomes even more widely adopted, developed, monetized and marketed by end users worldwide."

"Sedo is in a unique position to monitor how any new TLD performs on the secondary market, and this performance is often a good indicator of its future success. With .co's second anniversary and the pending approval of hundreds of new extensions, this was the perfect time to examine .co's performance, and to offer our insights for new gTLD applicants. We look forward to partnering with many new gTLD applicants to help them build successful new extensions that can compete with the historic heavyweights like .com," said Liesbeth Mack-de Boer, Sedo Chief Sales Officer.

Among the top findings in the report:

• 1.3 million domain names in 200 countries have been registered with .co
• .co ranks second (behind .com) for average sales prices; the average sale price is $1,800 USD
• holds the top sales number at $81,000 USD

Meanwhile, comScore has released the top 50 web properties (US) for June 2012; the top gaining websites included Zynga (103% increase), Mozilla Organization (56% increase) and (34% increase). Sprint Nextel and BuzzFeed rounded out the top five. As for top trafficked websites, the top five sites include search engines Google, Yahoo and Microsoft as well as Facebookook and AOL. All of the top 5 sites remain .com domains.

Tags: .co domains, domain names, internet, Sedo

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