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BizReport : Social Marketing : July 06, 2012

More men than women make purchases as a result of visiting Pinterest

Previous surveys and research have revealed that women rule the Pinterest roost. Despite this, a new survey from Compete reveals that it's men who do most of the shopping on the image-sharing social network.

by Helen Leggatt

pinterest-button1.pngAccording to figures highlighted by Ignite, and sourced via Google Ad Planner, Pinterest's user base is made up of 80% women. Similarly, digital agency Modea put the figure at 68%.

However, women aren't the ones making purchases. Compete's recent survey reveals that more men than women are making a purchase as a result of seeing something they like on Pinterest. Thirty-seven percent of men made a purchase compared to just 17% of women.

According to recent iProspect figures, there are 19 million affluent males out there with their wallets at the ready and they love to shop online. These guys make at least $100,000 a year and 40% shop online twice a week. They spend 20% - 30% more per transaction than women.

They aren't shy with their spending - of the 40% that shop multiple times per week some are spending as much as $30,000 annually. Ladies, before you rush out to rein in one of these high-spending males, you should know that 84% of these guys are spending their money on themselves rather than gifting.

Tags: gender research, image-sharing, online shopping, Pinterest, social marketing

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