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BizReport : Mobile Marketing : July 25, 2012

More gamers favoring mobile device for at-home gaming

The proliferation of smartphones and tablets along with the increase in availability of games developed specifically for these platforms, are having an impact on gamer habits.

by Helen Leggatt

PopCap_Wordmark_Red_thumbnail.jpgAccording to a PopCap Games' survey, half of mobile gamers in the U.S. and U.K. now chose mobile as their primary home gaming platform. That's instead of traditional consoles, handheld gaming devices and computers.

"We already know that people play mobile games 'on the go,' but now we are seeing mobile gamers largely favor their mobile devices for home use." said Dennis Ryan, VP of Worldwide Publishing at PopCap. "If you add the fact we are seeing a deluge of new gamers coming in through mobile, we believe mobile gaming is invading the last bastion of video game consoles and personal computers: the home."

The survey asked participants where, and on what device, they prefer to play mobile games. Of the 2,031 respondents, 69% preferred to play while sitting on the couch, and 40% play while watching television.

Completing the top three places to play games on their mobile device, 63% said during a car, train or bus journey and 57% said at home in bed.

There are always those who can't resist getting in a quick game in the oddest of places. Ten percent confessed to playing while in church and another 10% played while driving.

Tags: consumer insight, gaming trends, mobile games, mobile trends, online gaming

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