Marin maps growth in paid search clicks from mobile devices

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marin software logo.pngThe digital advertising firm’s latest figures reveal that 18% of paid search clicks in Q2 2012 came from mobile devices.

Gagan Kanwar, director of partnerships and research at Marin Software, says this is an “incredible” increase from the 5% of paid search clicks reported in January, 2011.

In Q1 2012, paid search clicks from mobile devices stood at 14%.

Smartphones accounted for slightly more paid search clicks than tablets. Of the 18% of all paid search clicks from mobile devices, 10% came from smartphones and the remaining 8% from tablets.

Kanwar believes that, by the end of 2012, mobile devices will account for 25% of all paid search clicks, with tablets taking the lead from smartphones.

“I think mobile search will continue to grow,” Kanwar says, speculating that mobile devices will represent 25% of all paid search clicks by the end of the year, with tablets eventually taking the lead over smartphones.



Kristina Knight is a freelance writer based in Ohio, United States. She began her career in radio and television broadcasting, focusing her energies on health and business reporting. After six years in the industry, Kristina branched out on her own. Since 2001, her articles have appeared in Family Delegate, Credit Union Business, and with Threshold Media.