Marin maps growth in paid search clicks from mobile devices
The digital advertising firm’s latest figures reveal that 18% of paid search clicks in Q2 2012 came from mobile devices.
Gagan Kanwar, director of partnerships and research at Marin Software, says this is an “incredible” increase from the 5% of paid search clicks reported in January, 2011.
In Q1 2012, paid search clicks from mobile devices stood at 14%.
Smartphones accounted for slightly more paid search clicks than tablets. Of the 18% of all paid search clicks from mobile devices, 10% came from smartphones and the remaining 8% from tablets.
Kanwar believes that, by the end of 2012, mobile devices will account for 25% of all paid search clicks, with tablets taking the lead from smartphones.
“I think mobile search will continue to grow,” Kanwar says, speculating that mobile devices will represent 25% of all paid search clicks by the end of the year, with tablets eventually taking the lead over smartphones.