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BizReport : Social Marketing : July 10, 2012

GetResponse, Sharethrough launch social tools

As more consumers look to social networks to stay in touch not only with friends and family but with favored brands and products, marketers are following. The ability to share email and other marketing or loyalty messages to consumers is crucial.

by Kristina Knight

The social sharing tools from GetResponse give brands the ability to quickly share email messaging through social networks like Twitter, Facebook, Google+ and Pinterest. Once a message is 'shared' the brand can then measure how the message is being shared and engaged with across the consumer base. The measurement will give brands insight into how messages are shared within each social channel and how shoppers are engaging with the information.

"Our vision was to take the guesswork out of social sharing," said Simon Grabowski, GetResponse founder and CEO. "Now marketers can easily add social share buttons to their newsletters, then track social reactions and engagement."

In related news, Sharethrough is launching Twitter analytics to help brands understand how their efforts in the Twittersphere are being seen. Through the analytical tool brands can determine how many consumers interacted with a Promoted Tweet, how many clicked, Re-Tweeted or Shared a post and which social posts 'earned' media.

Dan Greenberg, co-founder and CEO of Sharethrough said, "Sharethrough is committed to furthering native advertising by working with companies like Twitter to help marketers gain deeper insights into their campaigns and optimize their performance."

According to comScore, Facebook ranked fourth (158 million uniques, May 2012) on the Top 50 Web Properties list, behind search engines Google, Yahoo and Microsoft. Twitter, meanwhile, hit number twenty-five with 41 million unique users.

Tags: email marketing, GetResponse, Sharethrough, social analytics, social marketing, social sharing, social tools

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