Record-breaking rain does nothing to boost online sales in UK

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rain.jpgThe growth in online sales in the UK for April 2012 was the weakest since November last year, according to the BRC-KPMG Retail Sales Monitor for that month. Even the cold and wet conditions didn’t tempt shoppers online.

Online sales grew by just 9% in April, 2012, compared with growth of 14% for the same month last year. Stephen Robertson, director general of the BRC, says it’s a “general trend” for online retail, a sign that the market is maturing.

However, even Robertson was surprised that the weather didn’t boost online sales. “You’d think relentless downpours would help online retailing as people shop more at home, and there was some extra interest in gear for cold and wet weather but any gains there were more than offset by people switching away from summer goods and by continuing consumer caution,” he said.

The growth in online sales was offset by falling high street sales which fell back 1% compared to last April’s growth of 6.9%.



Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.