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BizReport : May 18, 2012 Archive

May 18, 2012 Archive

Mobile Marketing | May 18, 2012

IAB: Mobile users welcome ads as part of mobile shopping experience

New research from the IAB Mobile Marketing Center of Excellence reveals that, far from being an intrusion, mobile users perceive mobile ads as welcome personal invitation from brands. >>

Social Marketing | May 18, 2012

For sale: One social network?

Facebook is said to go on the market Friday morning, an Initial Public Offering (IPO) which could raise more than $15 billion according to Reuters. Why the interest in the world's largest social network? What does the IPO mean? >>

Advertising archives | May 18, 2012

Adometry, Krux moves to enhance online ad space for advertisers, publishers

One new release and one new partnership may impact how ads are purchased across the online space. >>

Advertising archives | May 18, 2012

Brazilian display market skyrockets to 190 billion impressions

Don't tell advertisers in Brazil that display is dead. According to new numbers from comScore the online display advertising space hit 190 billion impressions for Q1 2012; 17 different brand advertisers hit over 1 billion impressions for the quarter. >>

Social Marketing | May 18, 2012

18 million Brits turn to social media for customer service needs

Social media could one day oust call centers as the place for consumers to go to air their grievances towards a company, according to a new consumer survey by Fishburn Hedges and Echo Research. >>