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BizReport : Ecommerce archives : April 12, 2012

Harrods, eBay and Amazon now using Pinterest

The visual aspect of image-sharing social network Pinterest is attracting large online and offline retailers. This week, Pinterest buttons have been spotted on some eBay and Amazon websites and even luxury department store Harrods is putting the image-sharing network to good use.

by Helen Leggatt

Two of the biggest online players, Amazon and eBay, have added Pinterest buttons to their product pages. This enables Pinners to share product images, including links to product pages, on their virtual pin-boards direct from the retailers' websites.

Pinterest users 'collect' images for many reasons, including wish lists. In fact, the photo-sharing social network now features a drop-down search, selectable by price, for gifts.

At the time of writing the Pinterest buttons only appear on the U.S. websites of eBay and Amazon.

Another major player in the retail world, luxury department store Harrods, is using Pinterest to encourage consumers to design a store window display as part of the Queen's Diamond Jubilee celebrations.

It's the first time in the store's history that customers have been invited to design a shop window display.

According to Harrods, "We are inviting you to create a mood board on Pinterest, which will be the inspiration for a 'Queen's Diamond Jubilee Street Party' window. Your board must be titled 'Harrods Street Party Window' and once complete, you must tweet us a link to your board (@HarrodsofLondon) including the hashtag #HarrodsWindows."

Pinners have until 19 April, 2012, to submit their virtual pin-board inspired by the Jubilee after which Harrods' Store Image Director Mark Briggs will select a shortlist of three which will be posted on Harrods' Facebook page. Harrods has prepared a pin-board of its own to give Pinners inspiration.

Fans of Harrods will then vote for their favorite entry which will be recreated by Harrods' Visual Merchandising team in May.

At the time of writing Harrods does not have Pinterest buttons on its product pages.

Tags: contest, department store, e-commerce, online retail, Pinterest, product marketing

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