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BizReport : April 26, 2012 Archive

April 26, 2012 Archive

Search Marketing | April 26, 2012

Rio SEO solution offers automation for SEO managers

A new solution, out this week from Covario, may make it easier for Search Engine Optimization professionals to optimize content for organic search; the solution also assists in the building of optimized mobile sites, giving brands and retailers more control. >>

Mobile Marketing | April 26, 2012

Mobile Life: 1 in 8 share location via mobile for deals, discounts

Location-based services are tipped as being the biggest growing mobile feature among the world's billions of mobile users, according to a new study from research consultancy TNS, with many using the technology to secure deals and discounts. >>

Social Marketing | April 26, 2012

Brands: Why social sharing is more important than ever

As social networks heat up brands are realizing the importance of email in a social strategy. From including social sharing features to offering special deals to social network fans - through email lists - the line between email and social is blurring. >>

Ecommerce archives | April 26, 2012

10 habits of global online shoppers

A new study from WorldPay identifies the online shopping habits of consumers across 15 countries and reveals how and where they shop plus the increasing role of mobile in their shopping activities. >>

Blogs & Content archives | April 26, 2012

Top 3 tips for improving video engagement

Viewers continue spending the most time with online video in the actual content - clips, movies and streaming programs - that with video advertising. However, about 15% of the time spent with video is now in the form of ad content. Too much advertising can lead to viewer fatigue, but as one expert notes, the key to video - as with other ad formats - is relevance. >>

Law & Regulation | April 26, 2012

CIFAS reveals rise in fraudulent use of bank accounts by owner

The UK's fraud prevention service, CIFAS, has revealed that fraud increased 13% in the first quarter of 2012. However, it's not just criminal activity, says CIFAS, but desperation on the part of some struggling account holders. >>