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BizReport : April 19, 2012 Archive

April 19, 2012 Archive

Internet | April 19, 2012

60% of Wikipedia articles about companies contain factual errors

Do you know if your company's Wikipedia entry is factually correct? According to new research from the Public Relations Society of America (PRSA) six out of ten Wikipedia articles about businesses contain errors. >>

Email Marketing | April 19, 2012

27% of marketing emails opened on mobile devices

Mobile technology is enabling consumers to perform tasks often associated with a PC or laptop while on the go. One of those activities is checking email. Mobile marketing firm Knotice has recently revealed that the number of marketing emails being opened on a mobile device has risen sharply. >>

Mobile Marketing | April 19, 2012

Millennial Media: Mobile made big impact on March Madness

Just a couple of years ago video streaming changed the way sports fans viewed the NCAA Men's Basketball Tournament - March Madness. Now, it's mobile that is changing the way we see March Madness, according to the latest Millennial Media S.M.A.R.T. Report. >>

Mobile Marketing | April 19, 2012

Pew: 65% of tech experts believe cash, credit cards may be obsolete by 2020

Things move fast in this digital age but are they moving fast enough that mobile wallets could replace cash and credit cards by the end of this decade? The majority of technology experts surveyed by Pew think so. >>

Advertising archives | April 19, 2012

Top 3 tips to improve video ads

With video taking up an increasing amount of consumers' online time, it's no wonder brands are pushing into the video space as well. But, brands need to do more than repurpose TV spots or create amateurish videos. What's driving the fast video growth? >>

Advertising archives | April 19, 2012

Platform creates customer profiles using Myers Briggs types

Have you heard of Myers Briggs personality testing? An online platform is using the Myers Briggs personality types to help advertisers offer more relevant targeting. From V12 Group the PYCO profiling unit bases their audience segments on the personality traits identified by Myers Briggs. >>