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BizReport : Social Marketing : March 16, 2012

Tech firms reject job applicants because of social media profiles

What goes online, stays online, and your online social profile could be what is stopping you getting a job. Eurocom Worldwide's 2012 technology market survey reveals that one in five technology industry executives have rejected a job applicant because of a social media profile.

by Helen Leggatt

Technology companies know their social media. The most popular platform among them is LinkedIn (74%), followed by Twitter (67%) and Facebook (64%). Over half (56%) are on YouTube.

But social media is used by technology firms for more than communication or marketing.

Today, social media is being used in the recruitment process. Previous research by Eurocom Worldwide found that almost 40% of the technology firms check out the social media profiles of potential employees. Their latest survey is the first to reveal that candidates are actively being rejected because of those profiles.

"The 21st century human is learning that every action leaves an indelible digital trail. In the years ahead many of us will be challenged by what we are making public in various social forums today," said Mads Christensen, Network Director at Eurocom Worldwide.

"The fact that one in five applicants disqualify themselves from an interview because of content in the social media sphere is a warning to job seekers and a true indicator of the digital reality we now live in."

The findings of a recent study by researchers at Cornell University show that resumes on social platforms are less likely to contain lies or embellishments than those resumes presented via traditional, private channels.

Tags: LinkedIn, recruitment, social media, survey, technology market, technology use

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