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BizReport : Mobile Marketing : March 08, 2012

Reevoo: Over 10% of consumer reviews being made via mobile

Consumers are becoming more comfortable using their mobile devices for tasks such as reading and writing reviews, as new research from social commerce company Reevoo reveals.

by Helen Leggatt

reevoo.pngAccording to Reevoo, more than 10% of all reviews they collect are now being submitted via mobile. That's up 27% in the last six months.

In the same time period 44% more people accessed retailer sites via mobile.

Reevoo's research also reveals that the number of consumer reviews displayed on mobile rose from 1.8% to 3.7%. With around 750 million reviews displayed each month that's almost 28 million Reevoo reviews displayed on mobile devices each month or nearly one million each day.

"Mobile penetration in the UK is 130%, with smartphone penetration at 46% and growing fast," said Richard Anson, founder and chief executive of Reevoo. "And people are clearly ever more comfortable using their mobile device for tasks like reading or writing reviews, and the act of purchasing itself, when once they would have returned to their laptop."

Tags: consumer reviews, customer feedback, e-commerce, mobile marketing, mobile use, online reviews, social commerce

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