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BizReport : Social Marketing : March 16, 2012

eMarketer: 1 in 5 socializes online thanks to Facebook

Ready to get social? Head over to Facebook and start a profile. Or a branded profile page. That, according to eMarketer is how socializing is beginning to work. According to their new report one in five people (globally) is now socializing on social networks thanks to Facebook. By year's end experts predict 1.43 billion people will be using online social networks to connect.

by Kristina Knight

"The strength of social networking as a worldwide online activity cannot be understated," said Debra Aho Williamson, eMarketer Principal Analyst and author of the report.

How is social networking going to break down moving forward?

• 63% of Internet users will visit a social network monthly (2012)
• 67% will visit socnets monthly by 2013 and 70% by 2014
• The US, Mexico, Brazil and India are four of the heaviest socnet markets

Despite the usage, most businesses aren't taking full advantage finds new data from Their report indicates that 82% of business Facebook pages make 5 or fewer posts each month; local businesses make about 15 posts per month. But, even when updating statuses or offering a deal or sale information most businesses aren't participating in the conversation. In fact, more than 91% of 'conversations' are left unattended by brands running Facebook pages.

To engage consumers brands must do more than offer sales flyers. Experts suggests brands need to offer conversation in addition to sales and information; and when customers make comments or ask questions, they questions should be attended to.

Tags: eMarketer, Facebook, social marketing, social network activity, social network trends, social networks

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