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BizReport : March 8, 2012 Archive

March 8, 2012 Archive

Mobile Marketing | March 08, 2012

App release combines polls, Q&A for richer mobile experience

A new release from may change the way consumers share information, and may also enhance brands ability to gain consumer information about products or services. Called Pollroll, the release offers quick polling options that offer a deeper understanding of the answer and the person answering. >>

Email Marketing | March 08, 2012

Expert: Why personalization matters to online shoppers

Ecommerce totals cannot be ignored. According to comScore online shoppers spent more than $50 billion during Q4 2011; that total is expected to grow higher as more shoppers turn to mobiles and social networks to find shopping deals. But, as with any shopping experience, increasing merchant conversions is all about the experience. >>

Ecommerce archives | March 08, 2012

Platform takes some real estate transactions paperless

Real estate may have been one of the first business categories to truly take advantage of online offerings like photo galleries and contact forms, but one new platform may help real estate professionals like landlords take their business to the next level. Called LeaseRunner, the platform is a suite of tools allowing for online applications, background checks and even online payments for renters. >>

Mobile Marketing | March 08, 2012

Reevoo: Over 10% of consumer reviews being made via mobile

Consumers are becoming more comfortable using their mobile devices for tasks such as reading and writing reviews, as new research from social commerce company Reevoo reveals. >>

Advertising archives | March 08, 2012

Interactive ad formats more engaging finds report

As TRUSTe unveils the new EU Cookie Audit, brands are wondering how ad formats are shaping up across the digital space. According to one report, interactivity is at the heart of engagement these days. >>

Ecommerce archives | March 08, 2012

Mobile: Study reveals emergence of 'showrooming' in UK

Today's shoppers on the high street or in malls are armed with mobile technology that can transform the way they shop. Ongoing research in the UK by Intersperience has revealed that 'showrooming' has already begun to affect traditional retailers. >>