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BizReport : March 2, 2012 Archive

March 2, 2012 Archive

Blogs & Content archives | March 02, 2012

3 Questions with Martini Media: What brands need to know about e-readers

When e-readers first came on the scene a few years ago the selling point was the ability to carry nearly unlimited amounts of content - specifically books - without 'weighing down' a traveler or commuter. That hasn't changed, and yet the growth of e-readers is only now exploding. More from Martini Media on the e-reader trend and how it could impact brands. >>

Advertising archives | March 02, 2012

YuMe's PQI first to identify optimal video ad placement

A new offering from YuMe should give brands a better view into their video offerings. While many brands are focused on the content of ads and clips first and then the type of ad offered - pre-, post- or mid-roll, etc. - YuMe is giving them the ability to determine where ads should be place for the biggest effect on viewers. >>

Social Marketing | March 02, 2012

Brands: How to tackle Facebook's Timeline

With just about a month until Facebook's new Timeline goes into effect, brands may be wondering what this means for them. For those who have already made the switch, there isn't a lot of difference - but those small changes do mean a need to optimize the new pages to better engage consumers. Here are a few tips. >>