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BizReport : Advertising archives : February 08, 2012

Pontiflex release allows Spanish speakers to use native language on forms

A new release from Pontiflex should make it simpler for brands to reach the ever-increasing Hispanic population in the US by allowing for Spanish-language sign-ups via mobile device. Pontiflex's platform allows consumers to opt-in to advertising without clicking away from apps to browser windows; advertisers with the programs pay only for actual sign-ups, not for clicks or wasted impressions.

by Kristina Knight

pontiflex.pngEarly adopters of the Spanish language release from Pontiflex include The Hunger Project, Visit Mexico, Club Coupon and Seleqto.

"The Hunger Project has a presence in twelve countries, including Mexico and Peru," said Sara Wilson, Communications & New Media Officer, The Hunger Project. "With Pontiflex, we can now reach and communicate with a wider audience in the US about topics that are meaningful to them."

"Despite some of the negative publicity in the media, the truth is entirely different. Mexico is a perfectly safe country to visit that's rich in history, tradition, culture and natural beauty. By using Pontiflex's mobile signup ads, we're able to connect to an engaged audience on mobile devices and drive tourism to Mexico," said Luis Antonio Tejeda, Internet Marketing Manager, Visit Mexico.

As for the reasoning behind including Spanish-language sign-up options, the Hispanic population is one of the fastest growing populations in the US and the demographic has shown a high adoption rate for mobile devices; nearly 45% own smartphones according to the latest US Census.

"The US Hispanic population is among the largest and most tech savvy audiences in America. It's important that our advertisers can communicate with them in a relevant way and effectively increase the reach of their branding and acquisition campaigns," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "We're happy to help advertisers get their message to a universe of engaged people who are actively engaged with their mobile devices."

Over the 2011 holiday season, Omnidirect reports US Hispanic consumers spent more than $5 billion through mobile devices.

Tags: Hispanic demographic, hispanic targeting, mobile marketing, online advertising, Pontiflex, spanish language platform

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