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BizReport : Mobile Marketing : February 08, 2012

"Only" 8.5% of world's Internet usage via mobile

StatCounter has recently released data showing just how much of the world's Internet usage comes from a mobile device and, compared to previous years, the figures are impressive.

by Helen Leggatt

logo_statcounter.gifWhile some reports about StatCounter's research findings state that "only" 8.5% of the world's Internet usage came via mobile phones in January 2012, their statistics show a five-fold increase in "just" two years.

Bearing in mind that the research covers only mobile phones, and not tablets, it shows that in Jan 2011 4.3% of Internet usage was via mobile phones and in 2010 it was 1.6%. That means that, in the space of just a couple of years, mobile Internet usage has increased almost than five-fold.

Jan 2009: 0.7%
Jan 2010: 1.6%
Jan 2011: 4.3%
Jan 2012: 8.5%

"While global Internet usage through mobiles is still under 10%, the pace of growth is remarkable," said Aodhan Cullen, CEO, StatCounter, in a recent press release.

In terms of mobile vendors Nokia leads worldwide, most probably driven by its dominance in India. Apple is second globally but leads the U.S. and U.K. markets. In the U.K RIM is second only to Apple.

Tags: global usage, mobile Internet, mobile marketing, mobile phones, smartphone, StatCounter

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