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BizReport : Mobile Marketing : February 17, 2012

Google: Mobile search for restaurants jumped 359% during Valentine's

Lovers looking for a last-minute booking for a romantic Valentine's meal turned to their mobile devices to find the perfect place, according to figures just released by Google.

by Helen Leggatt

The search engine giant's data reveals that almost two-thirds of searches for restaurants on Valentine's Day took place on mobile devices. Whether searchers were looking for a last-minute booking or checking out an address or menu isn't clear.

The results, which only look at "popular chain restaurants" and not local eateries showed that in the week leading up to Valentine's Day the volume of searches for restaurants was up 142% on desktops, 135% on tablets and a whopping 359% on mobile devices.

These figures should provide plenty of food for thought for restaurants that don't yet have a mobile strategy and website in place.

Flower searches on mobile grew too, found Google. Last-minute searches for "flower-related terms" grew 227% during the week leading up to Valentine's Day. Not everyone wanted to order via mobile or the telephone - mobile clicks to get directions to a florist rose 514% on Valentine's Day highlighting the need for comprehensive business information on a mobile website.

Tags: florist, food and drink, mobile marketing, mobile search, mobile trends, mobile website, tablet use, website optimization

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