RSS feed Get our RSS feed

News by Topic

BizReport : Ecommerce archives : February 14, 2012

ChoiceStream platform may help post-Valentine's conversions

The day of love is finally here - and check the lines at the florist, there will be men there in droves today - but that shouldn't stop a retail strategy. Although Valentine's day is a huge day for retailers it isn't the only day, and strategies put into play today can last an entire year. One such strategy is offering the consumer personalized recommendations.

by Kristina Knight

choicestream.gifThe ChoiceStream platform, CONNECT, 'learns' from consumer's shopping behavior, remembers them and when they visit a store after an initial purchase, offers personalized recommendations for further purchases. Many other platforms offer similar results? The difference comes from the way CONNECT looks at purchases - it isn't just the last purchase; CONNECT takes into account the whole shopping experience to determine what products may hold interest after a visit.

The Neiman Marcus brand is one of the first specialty retailers to sign on to the platform. The retailer will rely on CONNECT to personalize product recommendations from the moment a shoppers clicks onto the store. The tool will also be used under the Horchow and Bergdorf Goodman brands.

"Few retail brands have the iconic reputation that Neiman Marcus does for providing the 'personal touch' to their customers. ChoiceStream is proud to be chosen as Neiman Marcus's technology partner. We see this as the ultimate venue for ChoiceStream's CONNECT personalization - delivering the Neiman Marcus trademark for personalization to their online shoppers," said Steve Johnson, ChoiceStream CEO and co-founder. "We're committed to creating an online shopping experience that meets the gold standard of quality and service for which Neiman Marcus is famous."

So, although Valentine's day is nearly finished, platforms like CONNECT can learn from the behaviors exhibited and products purchased on this holiday and make recommendations for the shopper's next online purchase - be that Mother's Day, Christmas, an anniversary or even birthday.

Tags: ChoiceStream, CONNECT, ecommerce, ecommerce experience, personalized advertising, personalized recommendations

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.