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BizReport : Advertising archives : February 22, 2012

ChoiceStream launches CRUNCH to target engaged audiences

Creating and launching an online campaign, while difficult, isn't the hardest part of online marketing. The hardest part is serving those ads to an interested and engaged audience at the right time and in the right place. There are behavioral profiles that can be used to target, targeting based on location or demographic, and now a new option.

by Kristina Knight

From ChoiceStream, the CRUNCH Active Audience solution bases targeting on anonymous profile information - shared attitudes, psychographic profiles and brand affinities. Using ChoiceStream's network of people to help brands first identify and then target an 'ideal' audience, the platform is set up to help brands engage consumers who might not otherwise be reached.

Using the system, Hill Holiday Platform Media reports up to double the consumer engagement with ads.

"Hill Holliday's out-of-the-box thinking and inventive approach to solving clients' advertising challenges is demonstrated every day by the Platform Media practice," said Eric Bosco, Chief Operating Officer for ChoiceStream. "They are passionate about bringing new ideas to the table for their clients, and it's no surprise that they were one of the early adopters of CRUNCH. We are pleased to be working with such a forward-thinking agency and excited to introduce Active Audience to their clients."

"CRUNCH Active Audience represents the kind of cutting-edge technology we want to provide our clients, which is why we've closely partnered with ChoiceStream in this effort," said Jenna Umbrianna, Platform Media Lead at Hill Holliday. "When a solution doesn't exist that addresses our clients' needs, we look to partner with innovative companies like ChoiceStream to help us create one."

Tags: ad targeting, ChoiceStream, CRUNCH Active Audience, online advertising

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