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BizReport : Mobile Marketing : February 03, 2012

Apps, QR Codes 2012's top mobile marketing investments

Apps and QR Codes top mobile marketing investments for businesses and agencies over the coming year, according to Econsultancy's latest Marketing Budgets report.

by Helen Leggatt

econsultancy.gifEconsultancy's 2012 report found that while over 68% of companies and agencies are increasing their digital marketing budgets this year just 16% are increasing their spend on traditional marketing channels.

Mobile will see a hefty chunk of investment over the coming 12 months. When Econsultancy asked which mobile technologies and channels would attract investment over half (57%) of businesses and over two-thirds of agencies (67%) cited mobile apps as their top investment in the next 12 months.

Despite a mixed press, QR Codes were the second highest answer for businesses (48%) and agencies (44%) alike closely followed by mobile commerce and mobile advertising.

Let's hope that, along with the increased investment in the mobile channel, businesses also begin to produce mobile-friendly websites and email communications. Linus Gregoriadis thinks the penny has finally dropped because "senior executives at home on their tablets and smartphones are wondering why the user experience for their own company websites is sub-standard."

Tags: barcodes, business, marketing budget, mobile apps, mobile marketing, QR Codes, research, retail

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