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BizReport : February 2, 2012 Archive

February 2, 2012 Archive

Mobile Marketing | February 02, 2012

Jumptap: Tablet traffic up 229% over holiday season

New data from NPD In-Stat forecasts a 25% growth rate for smartphones, tablets and notebook PCs through 2015. According to the report smartphones will account for 43% of handsets in 2015; meanwhile data from Jumptap shows significant traffic increases from tablets over the 2011 holidays. >>

Trends & Ideas archives | February 02, 2012

USPS to propose repeat mobile barcode promo

Recognizing a trend in the use of QR codes by mailers the U.S. Postal Service is planning to re-run last summer's barcode promotion. >>

Advertising archives | February 02, 2012

European ad revenues boosted by DoubleClick Ad Exchange, says Google

A new study into the impact of Google's DoubleClick Ad Exchange on European publishers' revenue reveals a significant uplift and greater fill rates. >>

Social Marketing | February 02, 2012

Super Bowl Super Social?

Ad space for the game is sold out and that has a lot of fans talking, tweeting and status updating: will Super Bowl XLVI ads live up to the hype of years past? While they ads may live up to the hype, new data from Harris Interactive notes many may not 'get' the commercials - because they'll be watching other screens. >>

Mobile Marketing | February 02, 2012

Ypulse: Youths think AR apps as confusing, pointless as QR Codes

A new study published by Ypulse appears to show as much confusion surrounding mobile augmented reality technology as there is with QR Codes. >>

Ecommerce archives | February 02, 2012

Listrak: 77% of shopping carts abandoned in last six months

From email and display ads to social network status updates retailers are doing everything they can to engage consumers and sell products. But that isn't changing the fact that online shopping carts are abandoned on more than half of online shopping 'trips'. In fact, over the last six months, the cart abandonment rate has averaged 77%. >>